Last month I wrote an article for The Atlantic on the state of the digital divide, the surprisingly high rate of device (smartphone and tablet) adoption at all socio-economic strata, and what these new statistics mean for ebooks and reading. An excerpt:
According to Common Sense, 51 percent of teenagers in low-income families have their own smartphones, and 48 percent of tweens in those families have their own tablets. Note that these are their own devices, not devices they have to borrow from someone else. Among middle-income families (that is, between $35,000 and $100,000), 53 percent of tweens have their own tablets and 69 percent of teenagers have their own smartphones, certainly higher but by a lot less than one might imagine.
If we pull back and look at households in general, the gap narrows in other ways. This winter, the Joan Ganz Cooney Center at Sesame Workshop published the first nationally representative telephone survey of lower-income parents on issues related to digital connectivity. The study, conducted by the research firm SSRS, included nearly 1,200 parents with school-aged children, interviewed in both Spanish and English, via landlines and cell phones. It was weighted to be representative of the American population.
In this comprehensive survey, a striking 85 percent of families living below the poverty line have some kind of digital device, smartphone or tablet, in their household. Seventy-three percent had one or more smartphones, compared to 84 percent for families above the poverty line. These are vastly changed numbers from just a few years ago. A 2011 study by Common Sense showed that in lower-income (under $30,000) households with children, only 27 percent of them had a smartphone, compared to 57 percent for households with children and income over $75,000.
It’s worth pondering the significance of these new numbers, and how we might be able to leverage widespread device adoption to increase reading. My conclusion:
We must do everything we can to connect kids with books. Print books, ebooks, library books, bookstores—let’s have it all. Let’s give children access to books whenever and wherever, whether it’s a paperback in the backpack, or a phone in the back pocket.
[Read the full article at The Atlantic.]