I really enjoyed the 2011 HASTAC conference at the University of Michigan last weekend. Many interesting talks and project presentations, and less formal (but no less interesting) conversations in the hallways.

I particularly enjoyed the panel I was on with Tara McPherson and Richard Nash on “The Future of Digital Publishing.” Video of that panel is now available:

I expand upon several points I’ve been making in this space and elsewhere, such as PressForward‘s pyramidal scheme of assessment, the notion that scholarship can come in many forms and should shape journals rather than vice versa, the hidden cost of perfection, and the affordances of digital publishing.

My colleague Zach Schrag wrote a guest post on Mike O’Malley’s blog two weeks ago with some significant criticisms of what we are trying to do with PressForward. He expressed a general worry that we were out to destroy a proven system of scholarly review, and a particular worry that we were casting off what is often called “developmental editing,” or the sharp eye of a savvy editor making suggestions for improvement. It’s a serious and important point: few of us can produce flawless arguments and prose from scratch, and can use the help of others to sharpen our writing and ideas.

As I wrote in a quick comment on Zach’s piece, I do not disagree that good editors can be crucial to the advancement of scholarship. It’s just that I do not believe Zach’s wonderful personal experience with an editor is very representative of the experience of scholars in 2011, or presents an accurate and whole picture of the cost, labor, and landscape of scholarly communication.

Here’s Barbara Fister with a recent report on what those at university presses have to say about the state of developmental editing:

I assumed that editorial work was a massive time commitment for university press editors, but the people I talked to said manuscripts need to be very nearly ready for publication these days; most editors don’t have the time for developmental or line editing. Authors increasingly need to get that work done themselves, either through writing groups or by hiring their own editors. Authors may also have to pitch in to pay for indexing, an important feature of scholarly monographs. Publishers at our discussion were not convinced that copy editing was worth the cost; the more ready a book is to go to print, the better. Design was once a standard function, but increasingly designs are templates that can be applied to any number of books. In general, work done on books once acquired seems to play a much smaller role than identifying authors to publish and then helping an audience discover the published book.

This jibes with my view of the situation: the world of fussy, behind-the-scenes editing that Zach treasures is in decline because of its costs, which were once masked by less-lean library purchasing budgets that created surpluses for presses which could be devoted to greater fussing. (Not worth getting into here, but it’s been many years since I experienced any decent developmental editing with my books or articles at presses or journals—please agree or contradict me by adding your experiences in the comments.) Worse, with additional cost-cutting on the horizon, I suspect that Zach’s ideal form of a paid, dedicated editor is unsustainable. (The sciences seem to have already figured this out; the most successful recent publications are venues like PLoS ONE and its clones from commercial publishers, which merely check for technical competency rather than content quality, and rely on the community of scientists to determine that quality.)

But let me agree with Zach that developmental editing is useful in history and the humanities. Where will it come from in the future? Zach and others believe that the only possible system is the system we know, with a dedicated editor paid for by publication gating fees. Here is where we diverge. If we look at the total picture of peer view and scholarly communication—not just in these sad days of recession and cost-cutting, but in prior generations as well—most of the developmental editing has actually come from unpaid colleagues and peers in our discipline, who are willing to give our drafts a read, or listen to us give early versions of our ideas at conferences or over coffee. Developmental editing has always largely resided in the gift economy of the scholarly community. Indeed, Zach runs our Levine Seminar series at Mason, where faculty present drafts of articles or book chapters to each other, receiving helpful criticism.

Surfacing, supporting, and expanding that gift economy is one of the goals of PressForward. Although those in the digital humanities often point to big experiments in open review—Jack Dougherty and Kristen Nawrotzki’s Writing History in a Digital Age, for instance, recently received hundreds of high-quality comments—it’s also important to recognize the increasing frequency of more modest experiments on the web.

For instance, this summer, while working on an article on a fourteenth-century motet, the Oxford musicologist Elizabeth Eva Leach posted a draft to her blog for comment. She didn’t receive hundreds of comments, but some helpful colleagues interested in the subject matter read the draft carefully and wrote in suggestions for improvement. Those little moments happen every day on the open web, and I suppose where Zach and I disagree is in their value. I’ve seen some extraordinarily extensive comments that easily equal the comments of a dedicated editor, whereas Zach worries that without that editor’s dedication, some scholars will receive no feedback.

With PressForward, we are not only trying to aggregate and curate high-quality, vetted scholarly content; we are trying to aggregate the attention of scholars so we can point to pieces like Leach’s, which in turn will receive more in-depth commentary. My view, perhaps colored by six years of blogging, is that there are many intelligent voices out there prepared to provide criticism. And the more commenters, the wider the range of views and suggestions, as opposed to the voice of a lone editor.

In short, far from destroying what is good and true, open publication with a layer of review seems like an obvious and effective way to retain some measure of developmental editing in a changing world of scholarly communication.

I’m delighted that the edited version of Hacking the Academy is now available on the University of Michigan’s DigitalCultureBooks site. Here are some of my quick thoughts on the process of putting the book together. (For more, please read the preface Tom Scheinfeldt and I wrote.)

1) Be careful what you wish for. Although we heavily promoted the submission process for HTA, Tom and I had no idea we would receive over 300 contributions from nearly 200 authors. This put an enormous, unexpected burden on us; it obviously takes a long time to read through that many submissions. Tom and I had to set up a collaborative spreadsheet for assessing the contributions, and it took several months to slog through the mass. We also had to make tough decisions about what kind of work to include, since we were not overly prescriptive about what we were looking for. A large number of well-written, compelling pieces (including many from friends of ours) had to be left out of the volume, unfortunately, because they didn’t quite match our evolving criteria, or didn’t fit with other pieces in the same chapter.

2) Set aside dedicated time and people. Other projects that have crowdsourced volumes, such as Longshot Magazine, have well-defined crunch times for putting everything together, using an expanded staff and a lot of coffee. I think it’s fair to say (and I hope not haughty to say) that Tom and I are incredibly busy people and we had to do the assembly and editing in bits and pieces. I wish we could have gotten it done much sooner to sustain the energy of the initial week. We probably could have included others in the editing process, although I think we have good editorial consistency and smooth transitions because of the more limited control.

3) Get the permissions set from the beginning. One of the delays on the edited volume was making sure we had the rights to all of the materials. HTA has made us appreciate even more the importance of pushing for Creative Commons licenses (especially the simple CC-BY) in academia; many of our contributors are dedicated to open access and already had licensed their materials under a permissive reproduction license, but we had to annoy everyone else (and by “we,” I mean the extraordinary helpful and capable Shana Kimball at MPublishing). This made the HTA process a little more like a standard publication, where the press has to hound contributors for sign-offs, adding friction along the way.

4) Let the writing dictate the form, not vice versa. I think one of the real breakthroughs that Tom and I had in this process is realizing that we didn’t need to adhere to a standard edited-volume format of same-size chapters. After reading through odd-sized submissions and thinking about form, we came up with an array of “short, medium, long” genres that could fit together on a particular theme. Yes, some of the good longer pieces could stand as more-or-less standard essays, but others could be paired together or set into dialogues. It was liberating to borrow some conventions from, e.g., magazines and the way they handle shorter pieces. In some cases we also got rather aggressive about editing down articles so that they would fit into useful spaces.

5) This is a model that can be repeated. Sure, it’s not ideal for some academic cases, and speed is not necessarily of the essence. But for “state of the field” volumes, vibrant debates about new ideas, and books that would benefit from blended genres, it seems like an improvement upon the staid “you have two years to get me 8,000 words for a chapter” model of the edited book.

[A draft of the introduction to my forthcoming book, The Ivory Tower and the Open Web, which looks at academic resistance to the modes and genres of the web, and how those modes and genres might actually reinvigorate the academy. I'll be posting drafts of chapters as well for open comment and criticism.]

In the summer of 2007, Nate Silver decided to conduct a rigorous assessment of the inexpensive Mexican restaurants in his neighborhood, Chicago’s Wicker Park. Figuring that others might be interested in the results of his study, and that he might be able to use some feedback from an audience, he took his project online.

Silver had no prior experience in such an endeavor. By day he worked as a statistician and writer at Baseball Prospectus—an innovator, to be sure, having created a clever new standard for empirically measuring the value of players, an advanced form of the “sabermetrics” vividly described by Michael Lewis in Moneyball.¹ But Silver had no experience as a food critic, nor as a web developer.

In time, his appetite took care of the former and the open web took care of the latter. Silver knit together a variety of free services as the tapestry for his culinary project. He set up a blog, The Burrito Bracket, using Google’s free Blogger web application. Weekly posts consisted of his visits to local restaurants, and the scores (in jalapeños) he awarded in twelve categories.

Being a sports geek, he organized the posts as a series of contests between two restaurants. Satisfying his urge to replicate March Madness, he modified another free application from Google, generally intended to create financial or data spreadsheets, to produce the “bracket” of the blog’s title.

Like many of the savviest users of the web, Silver started small and improved the site as he went along. For instance, he had started to keep a photographic record of his restaurant visits and decided to share this documentary evidence. So he enlisted the photo-sharing site Flickr, creating an off-the-rack archive to accompany his textual descriptions and numerical scores. On August 15, 2007, he added a map to the site, geolocating each restaurant as he went along and color-coding the winners and losers.

Even with its do-it-yourself enthusiasm and the allure of carne asada, Silver had trouble attracting an audience. He took to Yelp, a popular site for reviewing restaurants to plug The Burrito Bracket, and even thought about creating a Super Burrito Bracket, to cover all of Chicago.² But eventually he abandoned the site following the climactic “Burrito Bowl I.”

With his web skills improved and a presidential election year approaching, Silver decided to try his mathematical approach on that subject instead—”an opportunity for a sort of Moneyball approach to politics,” as he would later put it.³ Initially, and with a nod to his obsession with Mexican food, he posted his empirical analyses of politics under the chili-pepper pseudonym “Poblano,” on the liberal website Daily Kos, which hosts blogs for its engaged readers.

Then, in March 2008, Silver registered his own web domain, with a title that was simultaneously and appropriately mathematical and political: fivethirtyeight.com, a reference to the total number of electors in the United States electoral college. He launched the site with a slight one-paragraph post on a recent poll from South Dakota and a summary of other recent polling from around the nation. As with The Burrito Bracket it was a modest start, but one that was modular and extensible. Silver soon added maps and charts to bolster his text.

Nate Silver’s real name and FiveThiryEight didn’t remain obscure for long. His mathematical modeling of the competition between Barack Obama and Hillary Clinton for the Democratic presidential nomination proved strikingly, almost creepily, accurate. Clear-eyed, well-written, statistically rigorous posts began to be passed from browsers to BlackBerries, from bloggers to political junkies to Beltway insiders. From those wired early subscribers to his site, Silver found an increasingly large audience of those looking for data-driven, deeply researched analysis rather than the conventional reporting that presented political forecasting as more art than science.

FiveThiryEight went from just 800 visitors a day in its first month to a daily audience of 600,000 by October 2008.⁴ On election day, FiveThiryEight received a remarkable 3 
million 
visitors, more than most daily newspapers
.⁵

All of this attention for a site that most media coverage still called, with a hint of deprecation, a “blog,” or “aggregator” of polls, despite Silver’s rather obvious, if latent, journalistic skills. (Indeed, one of his roads not taken had been an offer, straight out of college, to become an assistant at The Washington Post.⁶ ) An article in the Colorado Daily on the emergent genre represented by FiveThirtyEight led with Ken Bickers, professor and chair of the political science department at the University of Colorado, saying that such sites were a new form of “quality blogs” (rather than, evidently, the uniformly second-rate blogs that had previously existed). The article then swerved into much more ominous territory, asking whether reading FiveThirtyEight and similar blogs was potentially dangerous, especially compared to the safe environs of the traditional newspaper. Surely these sites were superficial, and they very well might have a negative effect on their audience:

Mary Coussons-Read, a professor of psychology at CU Denver, says today’s quick turnaround of information helps to make it more compelling.

“Information travels so much more quickly,” she says. “(We expect) instant gratification. If people have a question, they want an answer.”

That real-time quality can bring with it the illusion that it’s possible to perceive a whole reality by accessing various bits of information.

“There’s this immediacy of the transfer of information that leads people to believe they’re seeing everything … and that they have an understanding of the meaning of it all,” she says.

And, Coussons-Read adds, there is pleasure in processing information.

“I sometimes feel like it’s almost a recreational activity and less of an information-gathering activity,” she says.

Is it addiction?

[Michele] Wolf says there is something addicting about all that data.

“I do feel some kind of high getting new information and being able to process it,” she says. “I’m also a rock climber. I think there are some characteristics that are shared. My addiction just happens to be information.”

While there’s no such mental-health diagnosis as political addiction, Jeanne White, chemical dependency counselor at Centennial Peaks Hospital in Louisville, says political information seeking could be considered an addictive process if it reaches an extreme.⁷

This stereotype of blogs as the locus of “information” rather than knowledge, of “recreation” rather than education, was—and is—a common one, despite the wide variety of blogs, including many with long-form, erudite writing. Perhaps in 2008 such a characterization of FiveThirtyEight was unsurprising given that Silver’s only other credits to date were the Player Empirical Comparison and Optimization Test Algorithm (PECOTA) and The Burrito Bracket. Clearly, however, here was an intelligent researcher who had set his mind on a new topic to write about, with a fresh, insightful approach to the material. All he needed was a way to disseminate his findings. His audience appreciated his extraordinarily clever methods—at heart, academic techniques—for cutting through the mythologies and inadequacies of standard political commentary. All they needed was a web browser to find him.

A few journalists saw past the prevailing bias against non-traditional outlets like FiveThirtyEight. In the spring of 2010, Nate Silver bumped into Gerald Marzorati, the editor of the New York Times Magazine, on a train platform in Boston. They struck up a conversation, which eventually turned into a discussion about how FiveThirtyEight might fit into the universe of the Times, which ultimately recognized the excellence of his work and wanted FiveThirtyEight to enhance their political reporting and commentary. That summer, a little more than two years after he had started FiveThirtyEight, Silver’s “blog” merged into the Times under a licensing deal.⁸ In less time than it takes for most students to earn a journalism degree, Silver had willed himself into writing for one of the world’s premier news outlets, taking a seat in the top tier of political analysis. A radically democratic medium had enabled him to do all of this, without the permission of any gatekeeper.

* * *

The story of Nate Silver and FiveThirtyEight has many important lessons for academia, all stemming from the affordances of the open web. His efforts show the do-it-yourself nature of much of the most innovative work on the web, and how one can iterate toward perfection rather than publishing works in fully polished states. His tale underlines the principle that good is good, and that the web is extraordinarily proficient at finding and disseminating the best work, often through continual, post-publication, recursive review. FiveThirtyEight also shows the power of openness to foster that dissemination and the dialogue between author and audience. Finally, the open web enables and rewards unexpected uses and genres.

Undoubtedly it is true that the path from The Burrito Bracket to The New York Times may only be navigated by an exceptionally capable and smart individual. But the tools for replicating Silver’s work are just as open to anyone, and just as powerful. It was with that belief, and the desire to encourage other academics to take advantage of the open web, that Roy Rosenzweig and I wrote Digital History: A Guide to Gathering, Preserving, and Presenting the Past on the Web.⁹ We knew that the web, although fifteen years old at the time, was still somewhat alien to many professors, graduate students, and even undergraduates (who might be proficient at texting but know nothing about HTML), and we wanted to make the medium more familiar and approachable.

What we did not anticipate was another kind of resistance to the web, based not on an unfamiliarity with the digital realm or on Luddism but on the remarkable inertia of traditional academic methods and genres—the more subtle and widespread biases that hinder the academy’s adoption of new media. These prejudices are less comical, and more deep-seated, than newspapers’ penchant for tales of internet addiction. This resistance has less to do with the tools of the web and more to do with the web’s culture. It was not enough for us to conclude Digital History by saying how wonderful the openness of the web was; for many academics, this openness was part of the problem, a sign that it might be like “playing tennis with the net down,” as my graduate school mentor worriedly wrote to me.¹⁰

In some respects, this opposition to the maximal use of the web is understandable. Almost by definition, academics have gotten to where they are by playing a highly scripted game extremely well. That means understanding and following self-reinforcing rules for success. For instance, in history and the humanities at most universities in the United States, there is a vertically integrated industry of monographs, beginning with the dissertation in graduate school—a proto-monograph—followed by the revisions to that work and the publication of it as a book to get tenure, followed by a second book to reach full professor status. Although we are beginning to see a slight liberalization of rules surrounding dissertations—in some places dissertations could be a series of essays or have digital components—graduate students infer that they would best be served on the job market by a traditional, analog monograph.

We thus find ourselves in a situation, now more than two decades into the era of the web, where the use of the medium in academia is modest, at best. Most academic journals have moved online but simply mimic their print editions, providing PDF facsimiles for download and having none of the functionality common to websites, such as venues for discussion. They are also largely gated, resistant not only to access by the general public but also to the coin of the web realm: the link. Similarly, when the Association of American University Presses recently asked its members about their digital publishing strategies, the presses tellingly remained steadfast in their fixation on the monograph. All of the top responses were about print-on-demand and the electronic distribution and discovery of their list, with a mere footnote for a smattering of efforts to host “databases, wikis, or blogs.”¹¹ In other words, the AAUP members see themselves almost exclusively as book publishers, not as publishers of academic work in whatever form that may take. Surveys of faculty show comfort with decades-old software like word processors but an aversion to recent digital tools and methods.¹² The professoriate may be more liberal politically than the most latte-filled ZIP code in San Francisco, but we are an extraordinarily conservative bunch when in comes to the progression and presentation of our own work. We have done far less than we should have by this point in imagining and enacting what academic work and communication might look like if it was digital first.

To be sure, as William Gibson has famously proclaimed, “The future is already here—it’s just not very evenly distributed.”¹³ Almost immediately following the advent of the web, which came out of the realm of physics, physicists began using the Los Alamos National Laboratory preprint server (later renamed ArXiv and moved to arXiv.org) to distribute scholarship directly to each other. Blogging has taken hold in some precincts of the academy, such as law and economics, and many in those disciplines rely on web-only outlets such as the Social Science Research Network. The future has had more trouble reaching the humanities, and perhaps this book is aimed slightly more at that side of campus than the science quad. But even among the early adopters, a conservatism reigns. For instance, one of the most prominent academic bloggers, the economist Tyler Cowen, still recommends to students a very traditional path for their own work.¹⁴ And far from being preferred by a large majority of faculty, quests to open scholarship to the general public often meet with skepticism.¹⁵

If Digital History was about the mechanisms for moving academic work online, this book is about how the digital-first culture of the web might become more widespread and acceptable to the professoriate and their students. It is, by necessity, slightly more polemical than Digital History, since it takes direct aim at the conservatism of the academy that twenty years of the web have laid bare. But the web and the academy are not doomed to an inevitable clash of cultures. Viewed properly, the open web is perfectly in line with the fundamental academic goals of research, sharing of knowledge, and meritocracy. This book—and it is a book rather than a blog or stream of tweets because pragmatically that is the best way to reach its intended audience of the hesitant rather than preaching to the online choir—looks at several core academic values and asks how we can best pursue them in a digital age.

First, it points to the critical academic ability to look at any genre without bias and asks whether we might be violating that principle with respect to the web. Upon reflection many of the best things we discover in scholarship are found by disregarding popularity and packaging, by approaching creative works without prejudice. We wouldn’t think much of the meandering novel Moby-Dick if Carl Van Doren hadn’t looked past decades of mixed reviews to find the genius in Melville’s writing. Art historians have similarly unearthed talented artists who did their work outside of the royal academies and the prominent schools of practice. As the unpretentious wine writer Alexis Lichine shrewdly said in the face of fancy labels and appeals to mythical “terroir”: “There is no substitute for pulling corks.”¹⁶

Good is good, no matter the venue of publication or what the crowd thinks. Scholars surely understand that on a deep level, yet many persist in the valuing venue and medium over the content itself. This is especially true at crucial moments, such as promotion and tenure. Surely we can reorient ourselves to our true core value—to honor creativity and quality—which will still guide us to many traditionally published works but will also allow us to consider works in some nontraditional venues such as new open access journals or articles written and posted on a personal website or institutional repository, or digital projects.

The genre of the blog has been especially cursed by this lack of open-mindedness from the academy. Chapter 1, “What is a Blog?”, looks at the history of the blog and blogging, the anatomy and culture of a genre that is in many ways most representative of the open web. Saddled with an early characterization as being the locus of inane, narcissistic writing, the blog has had trouble making real inroads in academia, even though it is an extraordinarily flexible form and the perfect venue for a great deal of academic work. The chapter highlights some of the best examples of academic blogging and how they shape and advance arguments in a field. We can be more creative in thinking about the role of the blog within the academy, as a venue for communicating our work to colleagues as well as to a lay audience beyond the ivory tower.

This academic prejudice against the blog extends to other genres that have proliferated on the open web. Chapter 2, “Genres and the Open Web,” examines the incredible variety of those new forms, and how, with a careful eye, we might be able to import some of them profitably into the academy. Some of these genres, like the wiki, are well-known (thanks to Wikipedia, which academics have come to accept begrudgingly in the last five years). Other genres are rarer but take maximal advantage of the latitude of the open web: its malleability and interactivity. Rather than imposing the genres we know on the web—as we do when we post PDFs of print-first journal articles—we would do well to understand and adopt the web’s native genres, where helpful to scholarly pursuits.

But what of our academic interest in validity and excellence, enshrined in our peer review system? Chapter 3, “Good is Good,” examines the fundamental requirements of any such system: the necessity of highlighting only a minority of the total scholarly output, based on community standards, and of disseminating that minority of work to communities of thought and practice. The chapter compares print-age forms of vetting with native web forms of assessment and review, and proposes ways that digital methods can supplement—or even replace—our traditional modes of peer review.

“The Value, and Values, of Openness,” Chapter 4, broadly examines the nature of the web’s openness. Oddly, this openness is both the easiest trait of the web to understand and its most complex, once one begins to dig deeper. The web’s radical openness not only has led to calls for open access to academic work, which has complicated the traditional models of scholarly publishers and societies; it has also challenged our academic predisposition toward perfectionism—the desire to only publish in a “final” format, purged (as much as possible) of error. Critically, openness has also engendered unexpected uses of online materials—for instance, when Nate Silver refactored poll numbers from the raw data polling agencies posted.

Ultimately, openness is at the core of any academic model that can operate effectively on the web: it provides a way to disseminate our work easily, to assess what has been published, and to point to what’s good and valuable. Openness can naturally lead—indeed, is leading—to a fully functional shadow academic system for scholarly research and communication that exists beyond the more restrictive and inflexible structures of the past.

[Update, 7/29/11: I've answered Zach Schrag's criticism about the disciplinary scope of the book in a new paragraph beginning with "To be sure, as William Gibson..."]

[Update, 8/1/11: Added more about "good is good," beginning with the line on Alexis Lichine and continuing through the following paragraph, to address Sylvia Miller's point about promotion and tenure. Also fixed a few points of grammar, thanks to Sherman Dorn.]

1. Nate Silver, “Introducing PECOTA,” in Gary Huckabay, Chris Kahrl, Dave Pease et al., eds., Baseball Prospectus 2003 (Dulles, VA: Brassey’s Publishers, 2003): 507-514. Michael Lewis, Moneyball: The Art of Winning an Unfair Game (New York: W. W. Norton & Company, 2004).
2. Frequently Asked Questions, The Burrito Bracket, http://burritobracket.blogspot.com/2007/07/faq.html
3. http://www.journalism.columbia.edu/system/documents/477/original/nate_silver.pdf
4. Adam Sternbergh, The Spreadsheet Psychic, New York, Oct 12, 2008, http://nymag.com/news/features/51170/
5. http://www.journalism.columbia.edu/system/documents/477/original/nate_silver.pdf
6. http://www.journalism.columbia.edu/system/documents/477/original/nate_silver.pdf
7. Cindy Sutter, “Hooked on information: Can political news really be addicting?” The Colorado Daily, November 3, 2008, http://www.coloradodaily.com/ci_13105998
8. Nate Silver, “FiveThirtyEight to Partner with New York Times, http://www.fivethirtyeight.com/2010/06/fivethirtyeight-to-partner-with-new.html
9. Daniel J. Cohen and Roy Rosenzweig, Digital History: A Guide to Gathering, Preserving, and Presenting the Past on the Web (University of Pennsylvania Press, 2006).
10. http://www.dancohen.org/2010/11/11/frank-turner-on-the-future-of-peer-review/
11. Association of American University Presses, “Digital Publishing in the AAUP Community; Survey Report: Winter 2009-2010,” http://aaupnet.org/resources/reports/0910digitalsurvey.pdf, p. 2
12. See, for example, Robert B. Townsend, “How Is New Media Reshaping the Work of Historians?”, Perspectives on History, November 2010, http://www.historians.org/Perspectives/issues/2010/1011/1011pro2.cfm
13. National Public Radio, “Talk of the Nation” radio program, 30 November 1999, timecode 11:55, http://discover.npr.org/features/feature.jhtml?wfId=1067220
14. “Tyler Cowen: Academic Publishing,” remarks at the Institute for Humane Studies Summer Research Fellowship weekend seminar, May 2011, http://vimeo.com/24124436
15. Open access mandates have been tough sells on many campuses, passing only by slight majorities or failing entirely. For instance, such a mandate was voted down at the University of Maryland, with evidence of confusion and ambivalence. http://scholarlykitchen.sspnet.org/2009/04/28/umaryland-faculty-vote-no-oa/
16. Quoted in Frank J. Prial, “Wine Talk,” New York Times, 17 August 1994, http://www.nytimes.com/1994/08/17/garden/wine-talk-983519.html.

Here’s the video of my plenary talk “The Ivory Tower and the Open Web,” given at the Coalition for Networked Information meeting in Washington in December, 2010. A general description of the talk:

The web is now over twenty years old, and there is no doubt that the academy has taken advantage of its tremendous potential for disseminating resources and scholarship. But a full accounting of the academic approach to the web shows that compared to the innovative vernacular forms that have flourished over the past two decades, we have been relatively meek in our use of the medium, often preferring to impose traditional ivory tower genres on the web rather than import the open web’s most successful models. For instance, we would rather digitize the journal we know than explore how blogs and social media might supplement or change our scholarly research and communication. What might happen if we reversed that flow and more wholeheartedly embraced the genres of the open web?

I hope the audience for this blog finds it worthy viewing. I enjoyed talking about burrito websites, Layer Tennis, aggregation and curation services, blog networks, Aaron Sorkin’s touchiness, scholarly uses of Twitter, and many other high- and low-brow topics all in one hour. (For some details in the images I put up on the screen, you might want to follow along with this PDF of the slides.) I’ll be expanding on the ideas in this talk in an upcoming book with the same title.

[Reblogged from the THATCamp website. Please note that you don't need to be a THATCamper to participate. We are soliciting submissions from everyone, worldwide. Join us by writing something in the next week, or if you've already written something you think deserves to be included, let us know!]

Tom Scheinfeldt and I have been brewing a proposal for an edited book entitled Hacking the Academy. Let’s write it together, starting at THATCamp this weekend. And let’s do it in one week.

Can an algorithm edit a journal? Can a library exist without books? Can students build and manage their own learning management platforms? Can a conference be held without a program? Can Twitter replace a scholarly society?

As recently as the mid-2000s, questions like these would have been unthinkable. But today serious scholars are asking whether the institutions of the academy as they have existed for decades, even centuries, aren’t becoming obsolete. Every aspect of scholarly infrastructure is being questioned, and even more importantly, being <em>hacked</em>. Sympathetic scholars of traditionally disparate disciplines are cancelling their association memberships and building their own networks on Facebook and Twitter. Journals are being compiled automatically from self-published blog posts. Newly-minted Ph.D.’s are foregoing the tenure track for alternative academic careers that blur the lines between research, teaching, and service. Graduate students are looking beyond the categories of the traditional C.V. and building expansive professional identities and popular followings through social media. Educational technologists are “punking” established technology vendors by rolling their own open source infrastructure.

“Hacking the Academy” will both explore and contribute to ongoing efforts to rebuild scholarly infrastructure for a new millenium. Contributors can write on these topics, which will form chapters:

• Lectures and classrooms
• Scholarly societies
• Conferences and meetings
• Journals
• Books and monographs
• Tenure and academic employment
• Scholarly Identity and the CV
• Departments and disciplines
• Educational technology
• Libraries

In keeping with the spirit of hacking, the book will itself be an exercise in reimagining the edited volume. Any blog post, video response, or other media created for the volume and tweeted (or tagged) with the hashtag #hackacad will be aggregated at hackingtheacademy.org. The best pieces will go into the published volume (we are currently in talks with a publisher to do an open access version of this final volume). The volume will also include responses such as blog comments and tweets to individual pieces. If you’ve already written something that you would like included, that’s fine too, just be sure to tweet or tag it (or email us the link to where it’s posted).

You have until midnight on May 28, 2010. Ready, set, go!

UPDATE: [5/23/10] 48 hours in, we have 65 contributions to the book. There’s a running list of contributions.

When Roy Rosenzweig and I finished writing a full draft of our book Digital History, we sat down at a table and looked at the stack of printouts.

“So, what now?” I said to Roy naively. “Couldn’t we just publish what we have on the web with the click of a button? What value does the gap between this stack and the finished product have? Isn’t it 95% done? What’s the last five percent for?”

We stared at the stack some more.

Roy finally broke the silence, explaining the magic of the last stage of scholarly production between the final draft and the published book: “What happens now is the creation of the social contract between the authors and the readers. We agree to spend considerable time ridding the manuscript of minor errors, and the press spends additional time on other corrections and layout, and readers respond to these signals—a lack of typos, nicely formatted footnotes, a bibliography, specialized fonts, and a high-quality physical presentation—by agreeing to give the book a serious read.”

I have frequently replayed that conversation in my mind, wondering about the constitution of this social contract in scholarly publishing, which is deeply related to questions of academic value and reward.

For the ease of conversation, let’s call the two sides of the social contract of scholarly publishing the supply side and the demand side. The supply side is the creation of scholarly works, including writing, peer review, editing, and the form of publication. The demand side is much more elusive—the mental state of the audience that leads them to “buy” what the supply side has produced. In order for the social contract to work, for engaged reading to happen and for credit to be given to the author (or editor of a scholarly collection), both sides need to be aligned properly.

The social contract of the book is profoundly entrenched and powerful—almost mythological—especially in the humanities. As John Updike put it in his diatribe against the digital (and most humanities scholars and tenure committees would still agree), “The printed, bound and paid-for book was—still is, for the moment—more exacting, more demanding, of its producer and consumer both. It is the site of an encounter, in silence, of two minds, one following in the other’s steps but invited to imagine, to argue, to concur on a level of reflection beyond that of personal encounter, with all its merely social conventions, its merciful padding of blather and mutual forgiveness.”

As academic projects have experimented with the web over the past two decades we have seen intense thinking about the supply side. Robust academic work has been reenvisioned in many ways: as topical portals, interactive maps, deep textual databases, new kinds of presses, primary source collections, and even software. Most of these projects strive to reproduce the magic of the traditional social contract of the book, even as they experiment with form.

The demand side, however, has languished. Far fewer efforts have been made to influence the mental state of the scholarly audience. The unspoken assumption is that the reader is more or less unchangeable in this respect, only able to respond to, and validate, works that have the traditional marks of the social contract: having survived a strong filtering process, near-perfect copyediting, the imprimatur of a press.

We need to work much more on the demand side if we want to move the social contract forward into the digital age. Despite Updike’s ode to the book, there are social conventions surrounding print that are worth challenging. Much of the reputational analysis that occurs in the professional humanities relies on cues beyond the scholarly content itself. The act of scanning a CV is an act fraught with these conventions.

Can we change the views of humanities scholars so that they may accept, as some legal scholars already do, the great blog post as being as influential as the great law review article? Can we get humanities faculty, as many tenured economists already do, to publish more in open access journals? Can we accomplish the humanities equivalent of FiveThirtyEight.com, which provides as good, if not better, in-depth political analysis than most newspapers, earning the grudging respect of journalists and political theorists? Can we get our colleagues to recognize outstanding academic work wherever and however it is published?

I believe that to do so, we may have to think less like humanities scholars and more like social scientists. Behavioral economists know that although the perception of value can come from the intrinsic worth of the good itself (e.g., the quality of a wine, already rather subjective), it is often influenced by many other factors, such as price and packaging (the wine bottle, how the wine is presented for tasting). These elements trigger a reaction based on stereotypes—if it’s expensive and looks well-wrapped, it must be valuable. The book and article have an abundance of these value triggers from generations of use, but we are just beginning to understand equivalent value triggers online—thus the critical importance of web design, and why the logo of a trusted institution or a university press can still matter greatly, even if it appears on a website rather than a book.

Social psychologists have also thought deeply about the potent grip of these idols of our tribe. They are aware of how cultural norms establish and propagate themselves, and tell us how the imposition of limits creates hierarchies of recognition. Thinking in their way, along with the way the web works, one potential solution on the demand side might come not from the scarcity of production, as it did in a print world, but from the scarcity of attention. That is, value will be perceived in any community-accepted process that narrows the seemingly limitless texts to read or websites to view. Curation becomes more important than publication once publication ceases to be limited.

[image credit: Priki]

Do the digital humanities need journals? Although I’m very supportive of the new journals that have launched in the last year, and although I plan to write for them from time to time, there’s something discordant about a nascent field—one so steeped in new technology and new methods of scholarly communication—adopting a format that is struggling in the face of digital media.

I often say to non-digital humanists that every Friday at 5 I know all of the most important books, articles, projects, and news of the week—without the benefit of a journal, a newsletter, or indeed any kind of formal publication by a scholarly society. I pick up this knowledge by osmosis from the people I follow online.

I subscribe to the blogs of everyone working centrally or tangentially to digital humanities. As I have argued from the start, and against the skeptics and traditionalists who thinks blogs can only be narcissistic, half-baked diaries, these outlets are just publishing platforms by another name, and in my area there are an incredible number of substantive ones.

More recently, social media such as Twitter has provided a surprisingly good set of pointers toward worthy materials I should be reading or exploring. (And as happened with blogs five years ago, the critics are now dismissing Twitter as unscholarly, missing the filtering function it somehow generates among so many unfiltered tweets.) I follow as many digital humanists as I can on Twitter, and created a comprehensive list of people in digital humanities. (You can follow me @dancohen.)

For a while I’ve been trying to figure out a way to show this distilled “Friday at 5″ view of digital humanities to those new to the field, or those who don’t have time to read many blogs or tweets. This week I saw a tweet from Tom Scheinfeldt (blog|Twitter) (who in turn saw a tweet from James Neal) about a new service called Twittertim.es, which creates a real-time publication consisting of articles highlighted by people you follow on Twitter. I had a thought: what if I combined the activities of several hundred digital humanities scholars with Twittertim.es?

Digital Humanities Now is a new web publication that is the experimental result of this thought. It aggregates thousands of tweets and the hundreds of articles and projects those tweets point to, and boils everything down to the most-discussed items, with commentary from Twitter. A slightly longer discussion of how the publication was created can be found on the DHN “About” page.

Does the process behind DHN work? From the early returns, the algorithms have done fairly well, putting on the front page articles on grading in a digital age, bringing high-speed networking to liberal arts colleges, Google’s law archive search, and (appropriately enough) a talk on how to deal with streams of content given limited attention. Perhaps Digital Humanities Now will show a need for the light touch of a discerning editor. This could certainly be added on top of the raw feed of all interest items (about 50 a day, out of which only 2 or 3 make it into DHN), but I like the automated simplicity of DHN 1.0.

Despite what I’m sure will be some early hiccups, my gut is that some version of this idea could serve as a rather decent new form of publication that focuses the attention of those in a particular field on important new developments and scholarly products. I’m not holding my breath that someday scholars will put an appearance in DHN on their CVs. But as I recently told an audience of executive directors of scholarly societies at an American Council of Learned Societies meeting, if you don’t do something like this, someone else will.

I suppose DHN is a prod to them and others to think about new forms of scholarly validation and attention, beyond the journal. Ultimately, journals will need the digital humanities more than we need them.

OK, don’t get too excited by the title. Actually, do get excited if you want a freewheeling discussion of possible futures and business models (thus the title) for academic publishing. That’s just part of the roundtable chatter this time on the podcast. [Subscribe to this podcast.]

The history of genres is filled with curious transformations, such as the novel’s unlikely evolution from wasteland of second-string prose to locus of Great Literature. One of the founding notions of this blog was that despite its inauspicious beginnings and high-profile overcaffeinated incarnations the genre of the blog has always been well suited to the considered pace and output of the scholar.

Original functions of the blog (and the stereotypical blogger), like the transcription of the day’s minutiae or logging of interesting websites (thus the inharmonious neologism, weblog), have, in the last two years, swiftly emigrated to other platforms and genres, such as “microblogging” services like what-I’m-doing-right-now Twitter (with its one-sentence “tweets”) and gee-look-at-me social networks like Facebook. If you’re a trend-seeker, this makes it seem like blogging is passé, abandoned by both the masses and the digerati.

But to me, it’s simply confirmation that the genre has found its most appropriate writers and readers. It reinforces my initial view of the genre, which is that personal content management systems (what blogging platforms really are) are, despite the genre’s early, unpromising forms, perfectly suited for serious thought and scholarship. With blogging, there is no requirement for frequent posting, and I subscribe to many scholarly blogs that have infrequent, but substantive, posts. Put us in the slow blogging camp. As Barbara Ganley puts it: “Blog to reflect, Tweet to connect.”

And while we’re reflecting, it should be rather obvious at this point that thoughtful, well-written blogs can rival other forms of publication. For instance, a baseball statistician and political junkie armed with little more than a free Blogger account and considerable intelligence and energy was able this year to rival the election analysis of most professional newspaper reporters. What are the Chronicle of Higher Education‘s “Brainstorm” blogs than op-ed columns by another name? As I said in the Journal of American History earlier this fall, good writing and analysis rises and makes an impact, no matter the medium or editorial or peer-review system—or lack thereof.